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Thursday, October 6, 2022

📋 Table of Contents

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1. Why It's Not Your Sales Team's Job to Nurture Leads

2. The Magical Combination of B2B Marketing and Instagram

3. Virtual Events 2.0: From Responsive Tactics to Marketing and Communications Strategy sponsored guide

4. Where Influencers Wield the Most Influence

5. Stay Ahead of the Latest Trends in B2B MarketingProfs B2B Forum

6. Make Your Influencer Shine MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why It's Not Your Sales Team's Job to Nurture Leads
Why It's Not Your Sales Team's Job to Nurture Leads
To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done. »
The 12-Minute Holiday Email Marketing Checklist
Running email campaigns can be overwhelming—and during the holidays, it can give you the jitters! Use this checklist to create a winning campaign from start to finish, so you can go into the season fully confident. Get your copy! »
The Magical Combination of B2B Marketing and Instagram
The Magical Combination of B2B Marketing and Instagram
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential. Read more and listen in. »
sponsored guide
Virtual Events 2.0: From Responsive Tactics to Marketing and Communications Strategy
The worlds of work and events have changed forever. As businesses embrace hybrid events and a flexible workforce, how will you ensure that your meetings and events complement and enable the evolving world of work? Learn how to stand out and go beyond business as usual in this new e-book. »
Where Influencers Wield the Most Influence
Where Influencers Wield the Most Influence
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries. Check out the infographic. »
MarketingProfs B2B Forum
Stay Ahead of the Latest Trends in B2B
Don't miss the brilliant keynotes at this year's B2B Forum October 13-14 (live in-person and streaming), including Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B, by Jacco van der Kooij, founder of Winning By Design.

Fueled by science (and RedBull!) Jacco will show you how to stop chasing the latest trends and instead harness growth principles that will ensure your company's growth today and beyond.

Join us in person in Boston or via livestream. »
Make Your Influencer Shine
MarketingProfs training course
Behind every influencer is a prepared marketing team! Discover how to land your influencer and help them shine with Primped, Polished, and Put-Together: Creating Assets That Help Your Influencers Shine. In this 90-minute PRO-exclusive course, you'll connect the influencer's audience with your brand story in an authentic and relatable way.
Get primped, polished, and put-together
Profs Picks
Modern marketing missives may not rely on carrier pigeons, but they can still get lost on their way to customers' inboxes. The most common reason emails don't make it is an outdated, messy email list—and about a quarter of an email list goes bad every year. That's a lot of missed messages. It's vital to validate your email list at least once a quarter—especially before the crowded holiday season—so you can avoid bounces resulting from fake and bot-created email accounts. Zerobounce can help you take it a step further and test your email deliverability. Before you even send an email, see where it will land with popular providers around the world. If it doesn't land in the inbox, you can adjust until it does—and deliverability platforms are a lot more responsive than pigeons.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast] »
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How Sales Teams Can Improve Operations With Sales Intelligence Tools »
News You Can Use
Updates from around the industry
Productiv Launches Enhanced SaaS Management Platform to Help Companies Optimize Costs and Rationalize Portfolios in an Uncertain Economic Climate Yahoo Finance
mParticle Announces New Custom Access Roles to Enhance Security of Customer Data PR Newswire
6sense Delivers the Future of AI-Guided Engagement for B2B Revenue Teams Customer Think
Demandbase Advertising Customers Increase Lift by 50% and CTRs by 33% as a Result of DSP Enhancements Yahoo Finance
TrustRadius Announces Recipients of the 2022 Tech Cares Awards PR Newswire
Locafy Announces Brand Boost Launch Martech Cube
Upcoming Events
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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