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People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it.

That's according to a survey conducted by Statista of people ages 18-64 in eight countries: Brazil, China, Denmark, India, Italy, Japan, the United Kingdom, and the United States.

An infographic (below) summarizes findings from the survey.

It looks at the share of respondents in each country who say influencers affected their product purchases and compares the results with findings from a similar survey conducted in 2021.

Check out the infographic:

The influence of influencers infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji