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By H. Buford Barr and Ford Kanzler If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
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Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation.
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Radio Ads Boost Brand Affinity, WOM |
People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy.
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By Matthew Snodgrass So, you've heard of content marketing, but you may not know how to get started. It's not as difficult as you think! The key is having a strong content ecosystem that's interrelated and connected to everything you do.
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