Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: Nine Essential Skills for Any Public Relations Professional
+ PRO Take 10: How to Fascinate People With 7 Key Triggers
+ Survey Says: Radio Ads Boost Brand Affinity, WOM
+ Quick Take: Three Ways to Avoid Email Marketing Oblivion
+ My View: Four Reasons Content Marketing Isn't Frightening
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  52% of consumers access email via their smart phones. Do you know how to get 'em on the go this holiday season? Find out how!
How-To Nine Essential Skills for Any Public Relations Professional
By H. Buford Barr and Ford Kanzler
If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Take 10 Author Series: How to Fascinate People With 7 Key Triggers
Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Free webinar: How to read your campaign compass, Thurs. 11/17, 2 pm, ET
You don't have the luxury of waiting until the sales numbers come in to see if your campaign was effective. Leverage the social universe to make adjustments to strategies on the fly based on what you learn from conversations. Register Now!
Survey Says
Radio Ads Boost Brand Affinity, WOM
People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Three Ways to Avoid Email Marketing Oblivion
Are you enduring a steady decline in email click-through rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise? Not to worry. Learn how to reverse those trends with this three-part plan. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Four Reasons Content Marketing Isn't as Frightening as You Think
By Matthew Snodgrass
So, you've heard of content marketing, but you may not know how to get started. It's not as difficult as you think! The key is having a strong content ecosystem that's interrelated and connected to everything you do. Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@JasonFalls Love this explanation of validating social data from @mershsays: https:////bit.ly/tGqTEG
share Twitter
Forum Today's Question
By benitabv 11/9/2011 at 6:49 AM
What type of questions can I expect during a job interview for a marketing and sales position at a new advertising agency? Go To Question
share Twitter Facebook LinkedIn
Nov 3-18
 MarketingProfs University LIVE—Content Marketing Crash Course
Nov 10
 PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing with Scott Brinker
Nov 11
 Digital Marketing World—Email Marketing free online conference
Nov 15
 FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove
Nov 18
 PRO Seminar—Presentations that Resonate With Me! with Nancy Duarte
Mar 29-30
 SocialTech 2012—B2B Social Media Marketing Distilled register before 11.21.11 and save 34%
 
advertisement
Advertisement