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In This Issue
+ How-To: Deliver the 'Wow' Factor With Your Loyalty Programs
+ Slide Show: What Guy Kawasaki Learned From Steve Jobs
+ PRO: Improve Your Email Marketing Program With SmartTools
+ Survey Says: Most Young Adults in US Own a Smartphone
+ Quick Take: How Your B2B Website Content Can Engage Visitors
+ My View: How Marketers Are Measuring ROI [Infographic]
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Advertisement  52% of consumers access email via their smart phones. Do you know how to get 'em on the go this holiday season? Find out how!
How-To Five Ways Your Loyalty Program Can Deliver the 'Wow' Factor
By Fred Thompson
To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior. Read More
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Slideshow What Guy Kawasaki Learned From Steve Jobs [Slide Show]
By Christian Gulliksen
When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. Here are four of them. Read More
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PRO Improve Your Email Marketing Program With SmartTools
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  Free webinar: How to read your campaign compass, Thurs. 11/17, 2 pm, ET
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Survey Says
Most Young Adults in US Own a Smartphone
Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone subscribers of all ages. Read More
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Quick Take
Five Things B2B Website Content Needs to Do to Engage Visitors
B2B company websites are becoming increasingly important—as more and more prospects go online to research products and services. To ensure your site sparks visitor interest and stands out from the crowd, your content will need to do these five things. Read More
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My View How Marketers Are Measuring ROI [Infographic]
Are you struggling with marketing measurement and determining how effective your campaigns are? Consider these statistics on how marketers measure ROI, what tools they use, and what key metrics they track. Read More
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@leeodden 3 big ideas about the future role of social media in advertising https:////bit.ly/tJBvLW
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Forum Today's Question
By Iberkovits 11/10/2011 at 12:41 AM
How would you rate the importance of backlinks vs. other aspects of SEO? Do keyword rankings carry more weight than backlinks? Go To Question
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Nov 3-18
 MarketingProfs University LIVE—Content Marketing Crash Course
Nov 11
 Digital Marketing World—Email Marketing free online conference
Nov 15
 FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove
Nov 18
 PRO Seminar—Presentations that Resonate With Me! with Nancy Duarte
Dec 1
 PRO Seminar—10 Ways to Generate Leads Using Social Media with Paul Gillin
Mar 29-30
 SocialTech 2012—Seattle, WA register before 11.21.11 and save 34%
 
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