Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone subscribers of all ages, according to data from Nielsen.
Adults age 25- 34 are clearly the sweet spot of smartphone adoption, but other generations have surpassed the 50-percent tipping point as well: 54% of adults age 18-24 and 53% of those age 35-44 own a smartphone, as opposed to a basic feature phone.
Other groups show slightly lower penetration rates: 38% of those age 13-17 and 39% of adults age 45-54 own a smartphone.
After younger adults, the segment with the second fastest-growing smartphone penetration rate is those age 55-64. Smartphone penetration among this older group is only 30%, but it jumped 5% in the third quarter.
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
Amid the rapid market expansion, Android remains the most popular smartphone OS (operating system) in the US with 43% of the market, followed by Apple with 28% and RIM BlackBerry with 18%:
About the data: Findings are from Nielsen’s third quarter survey of mobile users in the US.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.