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MarketingProfs
Nov 13, 2017 Vol. 16, No. 219
In this issue
1. How-To: Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
2. #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories
3.  PRO  New Live Seminar: How to Build an Email Nurturing Campaign That Converts and...
4. Survey Says: Influencers' Top Social Networks for 2018
5. Infographic: Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars?
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How-To
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Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
By Hanna Fritzinger
The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: How to Build an Email Nurturing Campaign That Converts & Keeps Them Coming Back
In this Teach Me How seminar, you'll learn to develop an effective nurturing campaign that moves your prospects from lead to (loyal) customer, helping you build relationships that foster brand advocates. You'll also see real-world examples of how it's done. Read More
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Survey Says
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Influencers' Top Social Networks for 2018
By Ayaz Nanji
Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff. Read More
Quick Take
#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week
By Christian Neri
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... Read More
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AT-A-GLANCE
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Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]
By Laura Forer
Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce. Read More

event calendar

Nov 14
FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16
Teach Me How—How to Build an Email Nurturing Campaign That Converts PRO
Dec 8
Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 12
FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14
Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
B2B Marketing Forum—Registration is now open!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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