The report was based on data from a survey of 414 influencers in a wide range of B2C topic areas who use Hashoff's platform.
Some 93% of respondents say Instagram is the social network they've focused on most this year, and 82% say they expect it to be the network they focus on most in 2018.
Some 12% of influencers expect YouTube to be the network they focus on most next year, up from 3% this year.
Nearly all (99.3%) of the influencers surveyed say they work on Instagram; 70% work on Facebook; and 47% work on Snapchat.
Some 76% of social media influencers say Instagram has the best tools for creators among the major social networks.
About the research: The report was based on data from a survey of 414 influencers in a wide-range of B2C topic areas who use Hashoff's platform.
You may like these other MarketingProfs articles related to Social Media:
- Instagram in an Instant: Understanding the Social Network [Infographic]
- How to Make the Most of Influencer Marketing During COVID-19
- The Anatomy of a Popular YouTube Thumbnail Image
- How to Find and Hire Social Media Influencers [Infographic]
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
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