|
|
| advertisement |
|
|
|
|
| By Michelle Boockoff-Bajdek |
| Today's B2B marketers can't focus only on generating leads and turning them over to Sales. Instead, they need to create effective, targeted programs that hit the right people, at the right time, via the appropriate channel.
Read More
|
|
|
|
|
|
| To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
Read More |
|
|
|
| advertisement |
|
|
 |
| Cyber Monday Most Profitable Day for Online Retailers |
| If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will edge out Black Friday as the most profitable day for online retailers.
Read More
|
|
|
|
|
|
|
|
Four Ways to Make Your Webinar a Boring Waste of Time
|
| Let's be honest. Some webinars are just plain boring. Those yawn-inducing presentations share a list of elements that cause the audience to drift off—or multitask as they listen. If your webinar is to avoid such a fate, steer clear of these classic pitfalls.
Read More
|
|
|
|
| advertisement |  |
|
|
|
|
By Matt T. Grant
In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience.
Read More
|
|
|
|
|
|
|
|
|
|
 |
|
|
