Know-How Exchange : Taglines/Names

Green = good/go and environmental
Green light
Green Lite
GreenLite

Lite = efficient

Street = hip and rationally what is is
Street Lite
StreetLite (my favourite)

Sun = solar powered and bright
SunLight
SunLite

BriteLite
Day at night
Night sun
Sun rise

You can see what I'm doing - running two words together to ge a what it is/how it does it combo - don't get caught up in the tech features, concentrate on what it does - the benefits.

Agree with Mark here, clever play with words highlighting the 'what it can do' is more appealing to consumers that would mostly already be switched onto LED and Solar solutions.

Watch out fro infringing copyright and tradenames

Green/Bright/Lite/Sun

'Ever Bright Sun Lite, it's you Green Right' as a tag line

Hope this helps

Solar Streets
Street Light Up

Jeremy, by your description of "lighting up street lights", I'm assuming that you'll be targeting the cities, counties, and agencies that own and maintain streetlights, which makes this a type of B to B sell, not a consumer sell. If this is true, don't worry so much about the name. What you need to focus on are the attributes that will make it desirable to the gov't entities responsible for street lighting (i.e., the things you mentioned - low cost; brighter, which means safer streets; modular, which means easier to repair rather than replace). Your targets are the person that makes the purchasing decision and the person who takes the credit/heat for those decisions.

Hi.
I would try a different approach - "invent" a new technology!
If you say that it's cutting edge LED tech, then add a letter to LED, and brand it as your own - LED-G / iLED / LED-N etc...
that way, you will attach yourself to a technology and not fight your brand through a sea of brands...