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In This Issue
+ How-To: Five Ways to Improve ROI Using Marketing Automation
+ PRO Take 10: How to Enchant and Engage Your Customers
+ Survey Says: Cyber Monday Reaches $1.25B in Record US Spending
+ Quick Take: How to Register Your Subscribers for a New Newsletter
+ My View: Six Steps to a Nonprofit Website That Works
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How-To Five Proven Ways to Improve ROI Using Marketing Automation
By Debbie Qaqish
Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage. Read More
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PRO Take 10 Author Series: How to Enchant and Engage Your Customers
In this Take 10 Author Series webcast, Guy Kawasaki walks you through the steps for building enchanting relationships. You'll learn the importance of fast, flat, and frequent communication and how to add value to your relationships through social media. Read More
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Advertisement  Automate Your Sales and Marketing
Infusionsoft is the best all-in-one tool to automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big-business marketing tools on a small-business budget. To learn more, register now for a live demo.
Survey Says
Cyber Monday Reaches $1.25B in Record US Spending
US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded $1.25 billion in online spending, becoming the heaviest online spending day in history. Read More
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Quick Take
How Would You Register Current Subscribers for a New Newsletter?
How can you get your newsletter subscribers to register for a newly launched supplement that focuses on a more specific topic? Here's an example that illustrates how you should—and how you shouldn't—handle such a task. Read More
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My View Six Steps to a Nonprofit Website That Works
By Scott Paley
Creating a new nonprofit website is a big investment for you and your organization. Though it might all seem a bit overwhelming, you’d be surprised how much you can accomplish with a strong process and a little guidance. Read More
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@leeodden 5 Key Questions on Social Media, Content & SEO https:////tprk.us/sMBbC3
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Forum Today's Question
By lstevens 11/30/2011 at 12:50 PM at 10:53 AM
I have a retailer that needs a software package for planning marketing campaigns and tracking results. Any suggestions? Go To Question
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Dec 1
 PRO Seminar—10 Ways to Generate Leads Using Social Media with Paul Gillin
Dec 6
 FREE Seminar—Optimize Your B2B2C Marketing Operations sponsored by Neolane
Dec 8
 PRO Seminar—Make Your Next Tradeshow a Qualified Success with Rob Murphy and Ed Jones
Dec 9
 Digital Marketing World—Social Media Marketing register for our FREE online conference
Jan 12-25
 MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
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 SocialTech 2012—Seattle, WA less than 100 seats left, register today to secure yours!
 
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