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Wednesday, December 7, 2022

📋 Table of Contents

1. What Third-Party Cookies' Delayed Demise Means for Marketers

2. Digital Marketing Across Borders: How to Reach a Multilingual Audience

3. Want Your Marketing and Sales to Align? You Need AI. sponsored webinar

4. The Types of Social Media Content Employees Are Most Likely to Share

5. Refine Your Marketing Plan for 2023 MarketingProfs Friday Forum

6. Hundreds of B2B Insights Are Disappearing Soon! MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Third-Party Cookies' Delayed Demise Means for Marketers
article
What Third-Party Cookies' Delayed Demise Means for Marketers
A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it? »
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Find the Right Keywords to Boost Your SEO
How do you know what keywords your audience is actively searching for so you can present the right information right when they're looking? Semrush’s Keyword Magic Tool can find the intent-driven and question-based keywords that resonate with your audience. »
Digital Marketing Across Borders: How to Reach a Multilingual Audience
article
Digital Marketing Across Borders: How to Reach a Multilingual Audience
Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets. »
Want Your Marketing and Sales to Align? You Need AI.
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Want Your Marketing and Sales to Align? You Need AI.
Marketing and AI are becoming inseparable. In fact, your job and entire marketing career will depend on it for the foreseeable future. But what is AI, really, and how can you harness it to empower your marketing and sales teams? Whether you're new to AI or not, you'll want to go beyond the buzzword and check out this webinar. »
The Types of Social Media Content Employees Are Most Likely to Share
research
The Types of Social Media Content Employees Are Most Likely to Share
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
Refine Your Marketing Plan for 2023
Spread the marketing cheer all season long with our Marketing Planning Friday Forum! Industry experts share how to navigate 2023 so that it's your best B2B year yet. The three sessions include what elements to incorporate into your marketing plan, how to make the most of your marketing in 2023, and what B2B buying trends will drive opportunities. Join us! »
Hundreds of B2B Insights Are Disappearing Soon!
MarketingProfs B2B Forum On-Demand
Digital marketing is always on the move. Don't rely on marketing ideas from four years ago—capitalize on today's trends to stay at the cutting edge. Get current tactics and techniques from B2B Forum On-Demand, featuring today's top marketers. It's a B2B marketer's paradise! But be prepared to take notes—the 5 keynotes and 46 sessions are only available until Dec 31. Free to all PRO members!
Show me the streams!
Profs Picks
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As a content marketer, you've likely asked yourself, “Am I optimizing for the right keywords?" Or maybe you've asked, "Does my audience phrase searches as questions or single words?" Or maybe, "What are my prospects actively searching for this very second so I can get in front of their eyeballs?" Semrush's Keyword Magic Tool is here to help you. The tool dissects the complexity of keyword research, demystifies it, and discovers intent-driven and question-based keywords you can use in your content. Its massive Keyword Database can lead you to high-traffic keywords, new content ideas, and specific questions your audience is asking. Maintain a competitive advantage by checking out the Keyword Magic Tool today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Drift Becomes a Microsoft Dynamics 365 Partner PR Newswire
SalesIntel and Salesvue Partner to Enhance Industry’s Best Native Sales Engagement Platform PRWeb
SaaS Platform Goods Launched to Simplify B2B and B2C Commerce Complexities Digital Journal
Blackhawk Network Adds The Container Store to B2B Content Portfolio Business Wire
Mollie and Shieldpay Collaborate on B2B Payments Finextra
NRS's B2B Marketplace Goes Live The Paypers
Paytronix Names Pamela Robertson Chief Marketing Officer MarTech Series
Upcoming Events
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[Webinar] Positioning in Highly Competitive Markets
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[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
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[Friday Forum] Marketing Planning Friday Forum
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DEC
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[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
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[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
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13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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