Which brands do members of Gen Z tend to like much more compared with adults in general?

To find out, Visual Capitalist looked at Morning Consult data for US Gen Z brand preferences versus the brand preferences of all US adults.

The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability.

An infographic (below) covers the full list of the 20 brands that Gen Z favor.

Check out the infographic:

Brands most loved by Gen Z infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji