Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams

Artificial intelligence has become a buzzword in the buzzword-loving tech world. But AI is much more that that—and it's something marketing and sales leaders can no longer afford to ignore.

So what actually is AI, and how can you leverage it to empower and build trust between your revenue teams?

Whether you're new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams.

You'll learn:

  • Important AI trends and what they mean for marketing leaders
  • Best-practices for enabling your team to be successful with AI
  • Ways AI can help you scale up and align your sales and marketing efforts


Aurelia Solomon

Aurelia Solomon, Sr. director of product marketing at Drift, informs Drift's product road map and brings new products to market via customer segmentation, value-based messaging, sales enablement, and cross-functional marketing activation.

Masooma Zakir

Masooma Zakir, Sr. staff product manager at Drift, is an experienced and results-oriented product management professional. She has 10+ years of demonstrated leadership with a focus on leading strategy, end-to-end product development, project management life cycle, and platform migration.


Sponsored by Drift
Drift is the Revenue Acceleration Platform that uses conversational marketing and conversational sales to help companies grow revenue and increase customer lifetime value faster. More than 50,000 businesses use Drift to help them align Sales and Marketing and deliver a unified customer experience.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Aurelia Solomon, Masooma Zakir
  • Sponsor: Drift
  • Topic: Demand Generation, Marketing Strategy, Martech
  • Price: $0


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