MarketingProfs Today

Wednesday, February 1, 2023

📋 Table of Contents

1. Four Ways Marketing and PR Can Drive Business Success Together

2. Four Ways Marketers Can Increase Their Productivity

3. Learn How AI Writing Tech Is Helping Marketers Create Content sponsored webinar

4. The Pros and Cons of Printed Marketing Materials

5. Is Your Room Ready? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways Marketing and PR Can Drive Business Success Together
article
Four Ways Marketing and PR Can Drive Business Success Together
Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros. »
Four Ways Marketers Can Increase Their Productivity
article
Four Ways Marketers Can Increase Their Productivity
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. »
sponsored webinar
Learn How AI Writing Tech Is Helping Marketers Create Content
AI writing technology can increase writers' productivity without sacrificing quality or brand consistency. Check out this webinar for real-world examples of how AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. »
The Pros and Cons of Printed Marketing Materials
research
The Pros and Cons of Printed Marketing Materials
Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research. Check out the study findings. »
Is Your Room Ready?
MarketingProfs B2B Forum
Even with all the fun and inspiration at B2B Forum this October 4-6, you'll probably want to get some sleep. Reserve your room at the elegant Omni Boston Hotel at the Seaport—the same venue as the world's most actionable B2B marketing conference—with discounted room pricing now available for B2B Forum guests.
Book my hotel
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
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Three Ways to Help Women Join the Ranks of Agency Owners »
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News You Can Use
Updates from around the industry
RollWorks Helps Find Sales-Ready Accounts for Free With In-Market Account Finder PR Newswire
Pioneer of Account-Based Marketing Momentum ITSMA Releases New Book to Help Executives Drive Market-Beating Growth in a Volatile World Yahoo Finance
Optilogic Secures New Investment to Transform Supply Chain Design PR Newswire
OSF Digital Acquires Original Shift to Expand Its Multicloud Capabilities PR Newswire
Zilliant Announces Strong Financial Growth; Continues to Transform Price and Revenue Software Industry Yahoo Finance
Hightouch Revolutionizes Billing for SaaS Finance Teams With Release of Automated Usage-Based Billing Solution PR Newswire
Dalia Raises $5M in Series A Funding to Help Employers Get More Qualified Applicants for Less PR Newswire
Upcoming Events
FEB
1
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
FEB
2
Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content
45-minute webinar | sponsored by Writer
FEB
8
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
FEB
9
Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)
45-minute webinar | sponsored by Drift
FEB
10
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce
MAR
10
Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium
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