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In This Issue
+ How-To: KPIs Provide Insight to Influence Success and Strategy 
+ PRO: How IBM Offset the Impact of a Down Economy on Event Attendance
+ Survey Says: Google Tops Online Video Property in January
+ Quick Take: Four Ways to Determine How Well Your Holiday Emails Worked
+ My View: The Upside of Downtime
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Advertisement  Are you in B2B high tech, FiServ, pharma, automotive, or franchise operations and struggling to manage brand consistency, communication, and customer engagement? This white paper is a must read to learn how to successfully market "glocally." Download now.
How-To KPIs Provide Insight to Influence Success and Strategy
By Laura Patterson
Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps. Read More
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PRO Case Study: How IBM Offset the Impact of a Down Economy on Event Attendance
Think a down economy means lower event attendance? Think again. In this case study, we reveal how Sandy Carter turned a sweeping industry challenge into a long-term win for IBM. Read More
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Survey Says
Google Tops Online Video Property in January
Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions. Google Sites (primarily YouTube) was the top video content property with 144.1 million unique viewers, followed by Vevo with 51.0 million. Read More
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Quick Take
Four Ways to Determine How Well Your Holiday Emails Worked
After another crazed holiday season, you might not want to think about in-depth analysis of your holiday email campaigns. But examining these four categories may lead to a much stronger, and merrier, 2011 season. Read More
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My View The Upside of Downtime
By Eliott Wolbrom
Is business slowing down? Though you always want your business to be booming, you can make the most of seasonal downtime by connecting with customers, test-driving new ideas, and creating a new action plan. Read More
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@JasonFalls How to Overcome 4 Social Media Headaches - Great stuff from @leeodden: https:////ar.gy/9LQ
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Forum Today's Question
By donalhealy78 Posted 2/15 at 5:07 pm EST
My company has reached its Facebook friend limit of 5,000. Our fan page has only 250 fans. Can I transfer our 5,000 friends to the fan page? Go To Question
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Feb 17 / PRO Seminar—Tradeshow Strategies That Work with Bob Knorpp
Feb 18 / #ProfsChat—Events 2.0 Twitter chat with @LucyHackman & @anetah, noon-1pm ET
Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1
 
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