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MarketingProfs
Feb 21, 2017 Vol. 16, No. 35
In this issue
1. How-To: 5 Ways to Gain Customer Insight: A Guide for Marketers
2. #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week
3.  PRO  New Live Seminar: Five Steps to Jump-Start Your Account-Based Marketing Program
4. Survey Says: Is Snapchat Just a Fad?
5. Infographic: Your Guide to Email-Open Statistics on Mobiles
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How-To
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Five Ways to Gain Customer Insight: A Guide for Marketers
By Steve Hartert
Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Five Steps to Jump-Start Your Account-Based Marketing Program
In this PRO seminar, you'll learn everything you need to ignite your account-based marketing (ABM) program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. Read More
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Advertisement  Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.
 
Survey Says
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Is Snapchat Just a Fad?
By Ayaz Nanji
US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. Read More
Quick Take
#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week
By Christian Neri
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read More
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AT-A-GLANCE
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Your Guide to Email-Open Statistics on Mobiles [Infographic]
By Laura Forer
Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your own mobile email metrics stack up. Read More

event calendar

Feb 23
PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Feb 28
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Mar 2
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