Five Steps to Jump-Start Your Account-Based Marketing Program
- Samantha Stone
- Jennifer Kelly
- Thu, Feb 23, 2017, 12pm ET
- 60 minutes
Effective account-based marketing (ABM) programs do more than use traditional tactics against a target account list. They fundamentally change what you measure, how you score leads, and how you trigger campaigns.
In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using.
Samantha Stone is a revenue catalyst who helps marketers thrive in complex buying environments. She's also a fast-growth B2B marketing junkie, writer, speaker, consultant, and persona coach. Throughout her career she has launched go-to-market initiatives and lead marketing strategies for award-winning, high-growth technology companies including Netezza, SAP, Ascential Software, and Powersoft. Samantha is the author of Unleash Possible: A Marketing Playbook That Drives Sales.
Who Should Attend?
Anyone new to account-based marketing who wants to understand if it's a good fit for their organization, and anyone currently involved in ABM looking for new ways to improve performance.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Answer four questions to determine if ABM is right for you
- Identify the common pitfalls to avoid when selecting accounts
- Create triggers that shift nurture programs into account-based overdrive
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.