That leaves 1.7 billion people checking email on their mobile devices, so it's extra important for marketers to make sure emails look good and function well on mobiles.
However, in most industries, conversions from email are far more frequent on desktops than on mobile devices, according to the data.
That's a big gap for marketers to fill, but progress is being made. In the past three years, emails have become more mobile-friendly, and just 23% of emails are now desktop-centric.
To learn more about how mobile users interact with email, tap or click on the infographic to see a larger version:
Continue reading "Your Guide to Email-Open Statistics on Mobiles [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Email Marketing: