The report was based on data from a survey conducted in February 2017 of 3,327 adults in the United States age 18 and older. The survey group comprised a mix of Snapchat users and non-users.
Some 48% of respondents say they believe Snapchat is just a fad, and 52% say it is here to stay.
Among Snapchat users surveyed, 66% say they believe they will be using the service five years from now, and 34% say they believe they will not be using it.
Younger Snapchat users (age 18-24) are the most likely to say they will be using Snapchat five years from now.
Some 52% of Snapchat users surveyed say they will be using the service 10 years from now.
Younger Snapchat users (age 18-34) are less likely than older users (age 35+) to say they will be using the service 10 years from now.
Most (59%) Snapchat users age 18-24 say they do not think they will continue to use the service after the age of 35.
Some 62% of Snapchat users surveyed say they think a newer alternative to the service will come out and that they will switch to it.
About the research: The report was based on data from a survey conducted in February 2017 of 3,327 adults in the United States age 18 and older. The survey group was comprised of a mix of Snapchat users and non-users.
Continue reading "Is Snapchat Just a Fad?" ... Read the full article
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