Please accept all cookies to ensure proper website functionality. Set my cookie preferences

US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.

The report was based on data from a survey conducted in February 2017 of 3,327 adults in the United States age 18 and older. The survey group comprised a mix of Snapchat users and non-users.

Some 48% of respondents say they believe Snapchat is just a fad, and 52% say it is here to stay.

Among Snapchat users surveyed, 66% say they believe they will be using the service five years from now, and 34% say they believe they will not be using it.

Younger Snapchat users (age 18-24) are the most likely to say they will be using Snapchat five years from now.

Some 52% of Snapchat users surveyed say they will be using the service 10 years from now.

Younger Snapchat users (age 18-34) are less likely than older users (age 35+) to say they will be using the service 10 years from now.

Most (59%) Snapchat users age 18-24 say they do not think they will continue to use the service after the age of 35.

Some 62% of Snapchat users surveyed say they think a newer alternative to the service will come out and that they will switch to it.

About the research: The report was based on data from a survey conducted in February 2017 of 3,327 adults in the United States age 18 and older. The survey group was comprised of a mix of Snapchat users and non-users.

Sign up for free to read the full article. Continue reading "Is Snapchat Just a Fad?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji