The report was based on data from a survey conducted in February 2017 of 3,327 adults in the United States age 18 and older. The survey group comprised a mix of Snapchat users and non-users.
Some 48% of respondents say they believe Snapchat is just a fad, and 52% say it is here to stay.
Among Snapchat users surveyed, 66% say they believe they will be using the service five years from now, and 34% say they believe they will not be using it.
Younger Snapchat users (age 18-24) are the most likely to say they will be using Snapchat five years from now.
Some 52% of Snapchat users surveyed say they will be using the service 10 years from now.
Younger Snapchat users (age 18-34) are less likely than older users (age 35+) to say they will be using the service 10 years from now.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji