US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.

The report was based on data from a survey conducted in February 2017 of 3,327 adults in the United States age 18 and older. The survey group comprised a mix of Snapchat users and non-users.

Some 48% of respondents say they believe Snapchat is just a fad, and 52% say it is here to stay.

Among Snapchat users surveyed, 66% say they believe they will be using the service five years from now, and 34% say they believe they will not be using it.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji