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#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

by Christian Neri  |  
February 18, 2017
  |  3,078 views

This week's 'Skim highlights two giants taking on a third: Facebook undermines Microsoft's LinkedIn with job application tools, and Amazon launches its own version of Microsoft's Skype for Business.

Meanwhile, LinkedIn Premium unveils data-driven features; Facebook's new app brings the social network to your TV screen; Yik Yak's founder launches a Slack-like app for college students; and much more...

Skim to stay on top!

1. Now people can apply for jobs on Facebook

Watch out, LinkedIn. Facebook is making a play at two markets underserved by the world's best known professional social network: lower-skilled workers and people who aren't actively looking for work. Business Pages in the US and Canada on the platform will now be able to post job openings as status updates, host the positions on the Jobs tab of their Page, and let users send their applications directly through Facebook Messenger.


The new feature could certainly open up a new revenue stream for Facebook, as companies might opt to boost their listings to get them in front of the eyes of more users if Facebook would allow it. Moreover, Facebook eventually plans relevancy sorting and recruiting tools, which would make it even easier for candidates and companies to find the right fit.

2. LinkedIn Premium users just got a ton of data-driven new features


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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