Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Feb 7, 2018 Vol. 17, No. 27
In this issue
1. How-To: Five Common SEO Mistakes That Content Marketers Make
2. Podcast: Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns
3.  PRO  How-To Guide: Website Metrics: What to Measure and How to Improve
4. Survey Says: The Top Super Bowl Ads According to Biometric Tracking
5. Infographic: How to Steal Your Email Subscribers' Hearts This Valentine's Day
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Find out how to create effective content, saving your time and efforts! Get the Free Guide for Content Marketers by SEMrush!
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Five Common SEO Mistakes That Content Marketers Make
By Brian Lang
SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
How-To Guide: Website Metrics: What to Measure and How to Improve
In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More
advertisement
Advertisement  Discover a secret to creating perfect content! Download The Ultimate Guide for Content Marketers by SEMrush!
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The Top Super Bowl Ads According to Biometric Tracking
By Ayaz Nanji
Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. Read More
advertisement
Advertisement
AT-A-GLANCE
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]
By Laura Forer
It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create the perfect Valentine's Day email. Read More

event calendar

Feb 6
FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
Teach Me How— Predictive Analytics for Social Media Marketers PRO
Feb 20
FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27
FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9
Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
B2B Marketing Forum—Register by February 15 to save up to $800!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625