Search engine optimization (SEO) and content marketing are a powerful combination that can build your website's authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche.
However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketers make when creating and promoting blog articles.
1. Optimizing Everything for Keywords
Trying to optimize any and all content for search engine rankings is one big mistakes that marketers make with blogging. Some SEO enthusiasts might be surprised to learn that not all successful blogs are so highly focused on SEO.
I had the opportunity to interview Benji Hyam from Grow and Convert for a virtual summit I hosted. Benji, who grew ThinkApps from zero to 50,000 pageviews a month within six months, said he takes a "content first" approach, by which he means his focus is on creating great content rather than obsessing over SEO.
Even if getting ongoing traffic from SEO is a priority, content that isn't optimized for keywords can help tremendously.
A great example of how content not focused on keywords can build authority is Brian Dean's Skyscraper technique. When Brian first launched the skyscraper technique, the phrase "skyscraper technique" probably had close to zero search volume.
However, he promoted his post heavily; and because the article was well written and innovative, he quickly became one of the most popular experts in the SEO space.