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Together with the programmatic advertising experts at
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Thursday, February 9, 2023
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| Make the Right Move |
MarketingProfs Master Class
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| Get the ins and outs of KPIs, ROI, and P&L to impress your CFO and prove your value in our Master Class, A Marketer's Field Guide to Financial Goal Setting and Measurement. Samantha Stone hosts the 13-lesson Master Class to help you make smarter financial decisions that move your business forward. |
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| Profs Picks |
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| If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here! |
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| MarketingProfs community goings-on |
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| You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn! |
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| News You Can Use |
| Updates from around the industry |
| Apollo.io Announces Shek Viswanathan as Chief Product Officer Amidst Record January Revenue Numbers and Expanded Product Vision PR Newswire |
| ActiveEngine and ActiveCampaign Partner to Help B2B Businesses Close More Deals Digital Journal |
| Mazepay Raises €4M to Simplify B2B Payments Finextra |
| Adaptive Shield Partners With Datadog for Seamless SaaS Security Management Business Wire |
| iwocaPay Integrates With Quickbooks to Offer B2B BNPL for Cloud Accounting Software The Paypers |
| Mondu Unveils New BNPL Product for B2B Sales FinTech Global |
| Customer.io Appoints Jason Lyman as CMO CMSWire |
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