The content that rises to the top on Google search and on various social media platforms is determined by algorithms.

However, not all algorithms are the same. Google's algorithm prioritizes certain signals and each of the major social platforms has its own algorithm that prioritizes its own signals.

Although the exact makeup of the different algorithms isn't known, there is a general sense of what each values most. An infographic (below) from Neil Patel, which was included in his annual Search Engine Rewind, covers the differences among the major algorithms.

Specifically, it looks at the signals prioritized by six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

Check out the infographic:

Google and social media algorithms infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji