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Thursday, March 11, 2021

📋 Table of Contents

1/ Content Marketing and Thought Leadership: What's the Difference?

2/ This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts

3/ Better Email Results. But Worth the Price? sponsored

4/ 126 Successful Businesses Started in Tough Economic Times

5/ Expert Advice by Ann Handley and Jay Baer: A Live Webinar sponsored

6/ NEW Scientific Secrets of Super-Persuasive Communicators MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Content Marketing and Thought Leadership: What's the Difference?
MarketingProfs article
Content Marketing and Thought Leadership: What's the Difference?
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types— in this article. »
sponsored
Streamline and Improve Your SEO and Content Marketing Efforts
To achieve the best possible results, even the most knowledgeable and accomplished digital marketers need the right tools for content and SEO tasks—from site audits to keyword research, competitive analysis, topic generation, rank tracking, link-building, and reporting. Learn more. »
This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts
podcast
This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing. Read more and listen in on this insightful conversation. »
126 Successful Businesses Started in Tough Economic Times
infographic
126 Successful Businesses Started in Tough Economic Times
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. However, many successful companies have been founded during downturns, recessions, and depressions. Check out the infographic. »
Expert Advice by Ann Handley and Jay Baer: A Live Webinar
sponsored
Expert Advice by Ann Handley and Jay Baer: A Live Webinar
Tune in to hear a live discussion on what expert marketing and content advice Ann and Jay provided to a digital marketing agency so that it could better meet its clients' marketing needs. Their recap will give you actionable takeaways for your own marketing strategy. Check it out! »
NEW Scientific Secrets of Super-Persuasive Communicators
MarketingProfs B2B Forum
Nancy Harhut's session at B2B Forum in 2020 was loved by all (as are all her sessions). Don't miss her at our April B2B Forum, where she'll be keynoting. She's going to show you how to do better marketing, based on science.
Check out the full program.
Profs Pick
sponsored
Content marketing and SEO are central to digital marketers' responsibilities. From on-page and tech SEO to tracking, competitive research, content generation, social media promotions, advertising, and more, we need the right tools to do our jobs effectively. Semrush's all-in-one digital marketing tool suite can empower you at every step. Featuring large and growing databases of domains, backlinks, and keywords, synchronized integrations that connect with Google tools as well as robust exporting and reporting features—there are tools for all SEO challenges, which is why 7 million people use them. Start today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Are you a PRO subscriber? If so, have you joined our MarketingProfs PRO group on Facebook? Pop in so you gain access to the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! Check it out.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this week with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Did You Miss Us?
Recent MarketingProfs content
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Intent Data: What It Is and How to Get Started »
'The Leads Are Weak': It's Time to Go Beyond MQLs and Drive Pipeline With MQMs Instead »
How CRM Failings Are Costing Sales Teams Revenue »
News You Can Use
Updates from around the industry
True Influence and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers MarTech
Advocado Appoints Three New Strategic Leaders and Expands Its Board Yahoo Finance
Circa Named a Contender in B2B Marketing Events Management Solutions Report The Street
NuORDER Announces $45M Funding The Street
Trend Marketing Wholesale Selects PlumSlice Labs to Supercharge B2B and B2C Wholesale and Retail Operations Yahoo Finance
Keypoint Intelligence Introduces UVERCE, a Comprehensive B2B E-Commerce Platform for the Office Equipment Industry Yahoo Finance
Upcoming Events
MAR
11
[Webinar] Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want
45 minutes | sponsored by UserTesting
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12
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Alight Analytics
MAR
16
[Webinar] How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework
45 minutes | sponsored by Widen
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18
[Webinar] Shaped by 2020: The Future of Experience Management
60 minutes | sponsored by Qualtrics
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
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