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| By Dan Kohn |
| Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
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| In just 10 minutes, you'll learn the basics of Pinterest so you can make an informed decision about its usefulness to your brand. You'll also learn to set up an account, the anatomy of boards and pins, and how best to use them. Plus, you'll get a peek into how B2B brands are using Pinterest.
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| What B2B Marketers Can Learn From Breaking News |
| Search engines such as Bing and Google change the way they render search engine results pages in reaction to breaking news, favoring placed results (e.g., news, videos, and images) above the fold rather than organic search results.
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Three Tips for Preserving Your Online Anchor Identity
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| In the push to optimize your Web presence for local search, avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your business listing. Learn key tips for keeping your anchor identity above the SERP clutter.
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By Mimi Sells
A funny thing happened while we were evaluating our nonprofit agency's social media results. We discovered that men hang out on Foursquare and women outnumber men on our Facebook page. So, what's going on?
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