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Turning Social Referrals into Measurable Business Results

Nicole Goodyear
Matthew Grant
Thu., Mar. 22, 2012, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

"Word of mouth" has always been a valued marketing channel for brands, but actually measuring it has been problematic. With more "word of mouth" moving online via social sharing and conversations, brands have a new opportunity to identify their highly engaged, loyal customer advocates and encourage them to share their brand experiences with their social communities in a measurable way.

In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You’ll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.


Nicole Goodyear
A Strategic Advisor for Extole, Nicole Goodyear has helped build seven technology companies over the course of her career. She has received numerous awards for her social media work including being named one of Fast Company's Most Influential Women in Technology for 2011, an IAB Leadership Award for her work on the nation's first Social Media Buyers Guide, and two Stevie Awards. Prior to joining Extole, Nichole was the CEO & Co-founder of, a Social Media Engagement Platform. In addition to working with Extole, Nichole is also the Co-Executive Director of the Social Media Advertising Consortium (SMAC) and an advisor on social media technology strategy to several technology companies.

Who Should Attend?

Social media marketers, community managers, and anyone interested in leveraging customers to increase brand awareness and drive more business through a measurable social referrals program.

What Will You Learn?

  • How to motivate your customers to become your best marketing and acquisition channel
  • How to create social content that amplifies awareness of your brand and improves your SEO
  • How to leverage insights gained from your social advocates to improve your marketing programs

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