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Take 10: Pinterest Basics for B2B Marketing

Anne Yastremski
Fri., Mar. 9, 2012, 11am ET (8am PT)
10 minutes

By now you've heard of Pinterest and are wondering if it's worth your time and effort to create yet another social presence. With a 40 fold jump in Pinterest site traffic between June 2011 and December 2011, it's no secret that their user base has grown exponentially. There are more than 10.4 million registered users, and people can remain on a waitlist for over a week just to get a new account. New users are spending a lot of time on the site; daily site usage increased more than 145% since the start of 2012.

In just 10 minutes, you'll learn the basics of Pinterest, so you can make an informed decision if it is right for your brand. You'll discover how to find the content people are pinning from your site already (and what they are pinning from your competitors'). You'll also learn how to set up an account, the anatomy of boards and pins, and how best to use them. Plus you'll get a quick peek into how other B2B brands are currently using Pinterest.


Anne Yastremski heads up marketing for MarketingProfs. She came to MarketingProfs in 2009 after more than 19 years in marketing and product management. Before MarketingProfs, she served as vice president of marketing for several technology start-ups and as a director of an award-winning marketing agency for clients including Hewlett-Packard, Freddie Mac, Sallie Mae, Random House, and Citibank.

Who Should Attend?

If you are a B2B marketer who wants to better understand how Pinterest works and how you might be able to use it as part of your B2B marketing mix, you'll want to check out this Take 10.

What Will You Learn?

  • How to figure out if your customers or competitors are using Pinterest
  • How to get an invite and set up your account, plus the mechanics of boards, pins, repins, and more
  • Best practices to ensure your B2B content is "pinnable" by others and how Pinterest may fit into your marketing mix

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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