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In This Issue
+ How-To: Measure Those Three Words—Return on Investment
+ Slide Show: Five Steps to Effective Brand Promotion
+ PRO Seminar: Reduce Barriers to the Sale
+ Survey Says: LinkedIn Use by Industrial Professionals Surges
+ Quick Take: Give Your Story a Happily Ever After
+ My View: Why Are Marketers Hating on Traditional Marketing?
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Advertisement  91% of today’s online adults use social media regularly. Pre-order the 2012 Digital Marketer Report to get your hands on top digital trends today!
How-To How to Measure Those Three Little Words: Return on Investment
By Jim Bergeson
Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach that'll help prove the effectiveness of your campaigns. Read More
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Slideshow Five Steps to Effective Brand Promotion [Slide Show]
By Thi Huyen Trang Ngo
Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here are five tips for selling your brand effectively. Read More
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PRO PRO Seminar: Reduce Barriers to the Sale, and Make It Easy for Customers to Buy
To keep up with customers' new buying patterns, sellers must break out of unproductive, unprofitable patterns in order to adapt. This on-demand PRO seminar will give you insight into what your customers want to buy and how they want to buy it. Read More
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Survey Says
LinkedIn Use by Professionals in Industrial Sector Surges
The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing, and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier. Read More
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Quick Take
Give Your Story a Happily Ever After
Marketing on multiple platforms reveals your storytelling savvy. To make your business more relevant to prospects, ensure your storytelling has finesse, consistency, and elements of surprise. Here is a list of key ways to master the art of storytelling in your marketing. Read More
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My View Why Are Marketers Hating on Traditional Marketing?
By Margie Clayman
In a recent conversation I had about branding, someone said, "I think we are pretty much done with traditional marketing concepts. Times are changing." Why do some wish to dispense with the foundational aspects of marketing? Read More
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@abroman "Social media is about social science not technology" via @briansolis - https:////bit.ly/x1EyAH
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Forum Today's Question
By ayman.farah11 3/14/2012 at 8:58 AM
I've been hired as a marketing communications manager, and I've been asked to build my team. What type of employees do I need to hire, and how many? Go To Question
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Mar 15
PRO Seminar—Developing an Email Strategy That Keeps People Connected
Mar 15-28
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Mar 22
PRO Seminar—Turning Social Referrals Into Measurable Business Results
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Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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