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Reduce Barriers to the Sale and Make it Easy for Customers to Buy

Kristin Zhivago
Matthew Grant
Thu., Dec. 15, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Customers are changing the way they buy. And those selling are simply not keeping up.

The buying process is going through radical changes. We're all familiar with the reasons why. New channels of communication between buyers brings a massive increase in customer-generated information about products and services. Increasing sophistication (some would say boredom) on the part of customers means they'll do anything they can to avoid the same tired promises that everyone makes (and very few deliver on). And, the list goes on.

If you want to sell successfully, you have to break out of these unproductive, unprofitable patterns and find a new way to support, rather than impede, your customers’ buying process. Stop attempting to follow the crowd—it never works anyway. Instead, learn to catch up with your customers and give them exactly what they need, when they need it.

In this PRO seminar, you’ll learn a process for uncovering what your customers want to buy from you and how they want to buy it. You'll walk away knowing how you can use your new customer insights to make it easier for your customers to do business with you.


Kristin Zhivago is a "revenue coach" hired by CEOs to improve their marketing and sales results. She is a worldwide expert on the buying process used by today's customers—and the most effective marketing strategies that appeal to them. Kristin published her second book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, in 2011. She is the author of the blog Revenue Journal, and her articles and monthly columns have appeared in numerous trade and business journals since 1984.

Who Should Attend?

Whether you're a marketer, sales professional, or play any other role in your company's sales process, this is a must-see presentation. Lessons apply to both B2B and B2C products.

What Will You Learn?

  • How to uncover what customers want from you and how to sell it to them
  • How to sell your bosses (and the sales department) on doing the right thing
  • What buyers expect from you and how to make sure you deliver


Ten lucky attendees will win a free copy of Kristin Zhivago's new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Simply complete the short survey at the end of the seminar to qualify.

Roadmap To Revenue: How to Sell the Way Your Customers Want to Buy

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