Together with Adverity, a smart marketing analytics platform.
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| If you're looking for access to the best B2B marketing education on the planet, don't miss the chance to join us for B2B Forum online this April. And the learning doesn't end when the conference is over, because your paid ticket also gets you a PRO membership for a full year. |
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| We marketers need to be smart about how to use data because our marketing decisions—and our marketing performance—depend on it. With the massive volumes of data available today, using the right tool for the job is one of the most sensible decisions we can make. That's where an intelligent analytics platform like Adverity can help. It allows you to integrate, clean, and analyze data from hundreds of sources all in one place; it simplifies marketing reporting with compelling visual stories, automated dashboards, and actionable insights; and its augmented analytics module enables you to identify trends and outliers and provides predictive insights to fuel growth. Check out the links above to learn how you can start making smarter marketing decisions today. |
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| Only three weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help. |
| Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this week with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. |
| Are you a PRO subscriber? If so, have you joined our MarketingProfs PRO group on Facebook? Pop in so you gain access to the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! Check it out. |
| News You Can Use |
| Updates from around the industry |
| McKinsey Research Confirms Omnichannel Is the Leading Approach to B2B Sales The Street |
| Heap Announces Executive Leadership Team Changes to Further Accelerate Position as Digital Product Analytics Pioneer Business Wire |
| Canto Receives Growth Investment From JMI Equity FINSMES |
| MSTS Rebrands as TreviPay Yahoo Finance |
| Sage, CSI Debut New B2B Automated Pay Solution PYMNTS |
| Orchid Agency Focused on Growing Early Stage B2B Startups MarTech |
| VARStreet Integrates With SAP for B2B Synchronization PYMNTS |
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