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In This Issue
+ How-To: Avoid the High Cost of Untargeted Marketing
+ PRO: Get Up to Speed on Digital Marketing
+ Survey Says: CMOs Say Social Spend, Optimism Up
+ Quick Take: Don't Take the Twitter Joke Too Far
+ My View: Use the (Work) Force to Build Brand Awareness
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Advertisement  DEADLINE EXTENDED! Register by 3/4 and save $200 with code SMARTER. MarketingProfs University Social Media Marketing Fast Track features 18 classes and 23 expert trainers, including Brian Clark on blogging, Jim Sterne on measurement, and Steve Rubel on trends in 2011. Don't miss out!
How-To Avoid the High Cost of Untargeted Marketing
By Mark Smith
Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust. Read More
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PRO Get Up to Speed on Digital Marketing
Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing is like rocket fuel to propel your digital campaigns. Read More
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Survey Says
CMOs: Budgets Shifting; Social Spend, Optimism Up
Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say integrating social marketing into their overall strategies is still a challenge. Read More
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Quick Take
Don't Take the Twitter Joke Too Far
Is it ok to crack jokes via your company's Twitter account? The twitterverse is filled with irreverent humor—but don't get so caught up in it and forget you're tweeting on behalf of your brand. Read More
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My View Use the (Work) Force to Build Brand Awareness
By Jason Miller
Chances are your employees are already using social platforms, so why not empower them as brand advocates? It's more important than ever to engage customers—but you'll need a plan to select the right employees. Read More
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@larrykim Using Negative Keywords to Fight Cross-Campaign Ad Poaching | WordStream https:////t.co/Z46v04H via @WordStream
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Forum Today's Question
By pokeronomist Posted 2/28 at 6:02 pm EST
How easy would it be to use my experience in market research to move into brand management, business strategy, or startup marketing? Go To Question
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Mar 4 / #ProfsChat—Organizing for Social Media Success Twitter chat with @Ekaterina, noon-1pm ET
Mar 8 / FREE Seminar—20 Ways Marketers Can Win with Online Video sponsored by Brightcove
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Mar 17 / PRO Seminar—The Truth About Leads with Dan McDade
Mar 22 / FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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