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MarketingProfs
Mar 21, 2018 Vol. 17, No. 56
In this issue
1. How-To: Blockchain 101: What Digital Marketers Should Know
2. Podcast: Creativity, Disruption, and the Expression Economy: Ron Tite
3.  PRO  How-To Guide: Inbound Marketing: The Art of Attraction
4. Survey Says: Employing Marketing Freelancers: Top Trends and Challenges
5. Infographic: How to Motivate Your Employees
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How-To
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Blockchain 101: What Digital Marketers Should Know
By Maren Williams
You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know. Read More
Podcast
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Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Ron Tite, speaker, author, and owner of a content marketing agency, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the Expression Economy—his take on modern business. Read More
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How-To Guide: Inbound Marketing: The Art of Attraction
You'll learn how to understand the true value your company has in the marketplace, create great content in multiple iterations that meet customers where they are, and market your content across multiple channels to cement relationships and convert prospects to leads. Read More
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Survey Says
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Employing Marketing Freelancers: Top Trends and Challenges [Infographic]
By Ayaz Nanji
Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group. Read More
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AT-A-GLANCE
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How to Motivate Your Employees [Infographic]
By Laura Forer
Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager. Read More

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