The report was based on data from a survey of 400 marketing and advertising executives in the United States.
Freelancers make up 14% of firms' marketing staffs, on average. Small agencies (20-49 employees) rely most heavily on freelancers (23% of employees, on average). Large companies (1,000+ employees) rely least on freelancers (8% of employees, on average).
Some 39% of respondents say the quality of marketing freelancers has improved over time, and 59% say it has stayed the same. Executives say the biggest challenge in employing freelancers is making them feel part of the team.
Take the first step (it's free).
You may also like:
- Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]
- How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs
- How to Survive a Layoff or Furlough During the Pandemic [Infographic]
- Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]
- The Average Age and Tenure of C-Suite Executives