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MarketingProfs
Mar 22, 2018 Vol. 17, No. 57
In this issue
1. How-To: A Smarter Approach to Link-Building: Earn Links Instead of Building Them
2.  PRO  On-Demand Seminar: Build an Effective Email Nurturing Campaign
3. Survey Says: The Top Challenges Facing In-House Creative Teams
4. Infographic: How to Promote Loyalty Rewards Programs
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How-To
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A Smarter Approach to Link-Building: Earn Links Instead of Building Them
By Senko Duras
Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content. Read More
FOR  PRO  Members
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On-Demand Seminar: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back
In this Teach Me How seminar, you'll learn to develop an effective nurturing campaign that moves your prospects from lead to (loyal) customer, helping you build relationships that foster brand advocates. You'll also see real-world examples of how it's done. Read More
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Advertisement  Struggle to find the right balance between optimization and creativity in content? Use the SEO Content Template tool to check your texts' SEO friendliness.
 
Survey Says
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The Top Challenges Facing In-House Creative Teams
By Ayaz Nanji
Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource. Read More
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AT-A-GLANCE
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How to Promote Loyalty Rewards Programs [Infographic]
By Laura Forer
Creating a loyalty program is just a first step toward customer engagement: You also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that. Read More

event calendar

Mar 27
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Apr 3
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Apr 19
Teach Me How—Content Strategy for B2B Lead Generation PRO
May 11
Virtual Conference—Email Marketing | More results! Less filler.
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B2B Marketing Forum—Register by March 30 to save up to $600!

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