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The Top Challenges Facing In-House Creative Teams

by Ayaz Nanji  |  
March 22, 2018
  |  1,225 views

Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.

The report was based on data from a survey of 400 professionals who work for in-house creative teams at brands.

Respondents say the top challenges they face are keeping up with the speed of work and keeping up with the the volume of work.

Those top 2 are following by the challenges of being seen as a strategic contributor to the organization and meeting in-house clients' expectations.


Respondents say the biggest workflow challenge they face is conducting efficient creative briefings/project intakes:

About the research: The report was based on data from a survey of 400 professionals who work for in-house creative teams at brands.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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