MarketingProfs Today
Together with programmatic advertising experts

Wednesday, March 23, 2022

📋 Table of Contents

1. How to Align Content to the Buyer's Journey for Increased Conversions

2. Four Things You Should Know About Email List Validation

3. Seven Tips for Increasing Virtual Event Engagement sponsored webinar

4. The Top Benefits of a Data-Driven B2B Demand Gen Strategy

5. What's Better than Better? MarketingProfs B2B Forum Online

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Align Content to the Buyer's Journey for Increased Conversions
How to Align Content to the Buyer's Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey. »
Level-Up Your Programmatic Knowledge With the StackAdapt Academy
Want to take your programmatic ad campaigns to the next level? Get certified! From data science to advanced targeting, StackAdapt is your path to programmatic excellence. Enroll now. »
Four Things You Should Know About Email List Validation
Four Things You Should Know About Email List Validation
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. »
sponsored webinar
Seven Tips for Increasing Virtual Event Engagement
Just because an event is virtual doesn't mean it can't be engaging, connected—maybe even fun! Join us to learn best-practices for creating digital events that put your audience at the center of every experience. »
The Top Benefits of a Data-Driven B2B Demand Gen Strategy
The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research. Check out the study findings. »
What's Better than Better?
MarketingProfs B2B Forum Online
Discover why it's better to be different, and make your marketing stand out from the crowd! Market positioning expert Sally Hogshead gives you the secrets of how to be different at her B2B Forum Online keynote, "Why Different is Better than Better." Join Sally and thousands of other marketers on April 6-7 to see how being different will fascinate your market.
Time to get diferente
Profs Picks
We know you value learning. You wouldn't subscribe to our newsletter if you didn't! Well, spread the good word, because StackAdapt is offering a free course in advanced programmatic advertising. If you're an advertising pro, it will help you level-up your skills regardless of what platform you use. And if you're merely interested in the ins and outs of programmatic, the course is open to you, too! StackAdapt Academy covers advanced targeting, data science, and programmatic technology. Best of all, your completion of the program comes with a globally recognized, shiny new certification that you can add to your LinkedIn profile. So give your brain a gift and check out StackAdapt Academy to start delivering better client and campaign experiences across digital media.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Demandbase Named a Leader in Account-Based Marketing Platform Report Martechcube
Idera Acquires SaaS Industries PR Newswire
BDI and Splash Announce Strategic Partnership to Support Events Industry Yahoo Finance
Rupifi Secures $8M Venture Debt in Extension of Series A Finextra
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Upcoming Events
[Master Class] Google Analytics 4 for Marketers
Watch Party with Christopher S. Penn
[Webinar] 7 Tips for Increasing Virtual Event Engagement
45 minutes | sponsored by ON24
[Webinar] Make Web Accessibility Part of Your Agency Offerings and Create a Big Opportunity That Drives Revenue
45 minutes | sponsored by accessiBe
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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