MarketingProfs Today
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Tuesday, March 29, 2022

📋 Table of Contents

1. How to Take a Demand-Generation-Driven Approach to Content Marketing

2. How Employers Can Foster a Stronger Culture and Reduce Burnout

3. Web Accessibility Is a Big Opportunity That Drives Revenue sponsored webinar

4. Four Social Media Design Trends for 2022

5. Learning by Doing (And Solving) MarketingProfs B2B Forum Workshops

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Take a Demand-Generation-Driven Approach to Content Marketing
How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. »
If You Haven't Started Using Multitouch Attribution, Now Is the Time
When faced with limited budgets and conflicting attribution numbers from ad-serving vendors, marketers need impartial analytics to make iterative, in-flight changes to their campaigns. Download the Attribution Starter Kit to see how it works. »
How Employers Can Foster a Stronger Culture and Reduce Burnout
How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research. Check out the study findings. »
sponsored webinar
Web Accessibility Is a Big Opportunity That Drives Revenue
Creating accessible website experiences opens your company up to the 1 in 4 Americans who live with some kind of disability. It's also good business—Web accessibility can deliver better results and enhance search engine optimization. Best of all, AI can do most of the work for you. Discover how in this free webinar. »
Four Social Media Design Trends for 2022
Four Social Media Design Trends for 2022
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. Check out the infographic. »
Learning by Doing (And Solving)
MarketingProfs B2B Forum Workshops
A full 70% of B2B marketers say workshops solve problems. So we've joined forces with three of our fav B2B experts to bring you some! Check out the in-depth workshops Everybody Writes with Heather Robson, Content for Customer Experience with Jeannie Walters, and Digital Brand Activation with Nick Westergaard. One live session each—not to be released for on-demand replays! Join us April 19, 20, and 21.
Let's get to work
Profs Picks
Facing marketing challenges can feel like an action-packed video game. As soon as you knock out the limited budget, you're assailed by multiple advertising channels. Egad, so many heads! You have to dodge the vanity metrics constantly coming out of the sky, and pesky personal biases are nipping at your hero's heels the whole time. But hark! Attribution and analytics are here to help! LeadsRx's Attribution Starter Kit sparkles with materials to help you tackle attribution, including case studies, overviews, blog posts, and more. And because you're a savvy marketer, you know you need to harness powerful analytics to improve return on ad spend, reduce customer acquisition costs, and improve customer lifetime value. LeadsRx provides an impartial marketing analytics platform that includes multitouch attribution, incrementality, and customer journey analytics that will make your epic battles that much easier. Learn more about LeadsRx.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Stord Announces Cloud Supply Chain App, a New Integration With Salesforce Commerce Cloud PR Newswire
Zoomd Announces Acquisition of Artificial Intelligence Marketing Platform 'Albert' Yahoo Finance
B2B Last-Mile Delivery Platform Dispatch Accelerates Growth With $50 Million Series C GlobeNewswire
BigCommerce Releases Multi-Storefront, Fueling Scalability and Growth for Enterprise Merchants Yahoo Finance
Celona Raises $60M to Accelerate 5G LAN Deployment for Enterprises VentureBeat
B2B Marketing Agency Geeky Tech Launches Service for B2B Companies Digital Journal
Upcoming Events
[Webinar] Make Web Accessibility Part of Your Agency Offerings and Create a Big Opportunity That Drives Revenue
45 minutes | sponsored by accessiBe
[PRO Exclusive] MarketingProfs B2B Forum Online
Sessions, shenanigans + a full year of learning with PRO
[Webinar] How to Balance Our Cookieless Future and Your Audience's Demand for Personalization
45 minutes | sponsored by Drift
[Webinar] The Future-Proofed Career
45 minutes | presented by Ann Handley & Val Witt
[Friday Forum] Analytics
3 live sessions | sponsored by Vidyard

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