Together with the MRM platform for marketing and creative teams:
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Tuesday, March 30, 2021
| 💰 Alignment, Engagement, Revenue Growth |
Matt Snodgrass
Director of Community |
As marketers, we're well aware of the friction that can maybe, possibly, sometimes exists between Sales and Marketing (but you didn't hear that from me).
If you're keen on avoiding that friction, you'll want to check out the RevGrowth Virtual Summit event from our friends at Drift.
It's about Sales-Marketing alignment to the nth degree—by moving beyond account-based marketing to account-based engagement.
The event is on April 6, so it's the perfect warmup for the MarketingProfs B2B Forum, April 7-8.
Check it out!
—Matt
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In this issue:
1/ How to Create Successful B2B Relationships
2/ Sr. Marketers Are (Very) Optimistic About the US Economic Outlook
3/ Build Engaging Experiences and Customer Trust in the Era of Data Privacy Regulations sponsored
4/ 20 Content Stats Modern Marketers Should Know
5/ Email Marketing Success: Are You Using Email to Its Full Potential? sponsored
6/ Social Hour, Roundtables, and More Shenanigans at B2B Forum MarketingProfs event
Scroll down for more, including industry news, community goings-on, and other useful resources. |
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Social Hour, Roundtables, and More Shenanigans at B2B Forum
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MarketingProfs B2B Forum
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| B2B Forum is just one week away! What makes a conference something more—what makes a lasting impression—are the moments. That's why we're doing all we can to build in opportunities for you to create moments with your fellow attendees and speakers. |
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| Profs Pick |
| sponsored |
| It's a truism that marketing is a blend of science and creativity. But the industry now moves so quickly, that both the science and the creativity needed today are different from those of even the recent past. The 2021 Creative Management Report combines survey results—and industry benchmarks—with insights and actionable best-practices from industry leaders to focus on the management of creativity in 2021. Download the report to get actionable ideas for driving better content outcomes. You can also take a deep dive into key findings with the contributors themselves: Register for this two-part webinar. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Next week! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you! |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| MarketingProfs B2B Forum Online to Provide Marketers With the Skills They Need to Meet Today’s Marketing Demands PR Web |
| Leading European B2B IT Marketing Agency BNZSA Expands Operations Into North America Yahoo Finance |
| Linktree Raises $45M to Connect People Directly With the Creators and Brands They Love Business Wire |
| Catapult PR Offers Annual 'Springtime' Narrative Assessments for B2B Software Companies MarTech |
| Bizzabo Wins Gold in the Third Annual B2B Marketing Martech Awards Yahoo Finance |
| Big Data Analytics Firm Dataminr Raises $475M to Fund Platform Expansion Venture Beat |
| Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide MarTech |
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