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Tuesday, March 30, 2021

💰 Alignment, Engagement, Revenue Growth
Matt Snodgrass
Director of Community

As marketers, we're well aware of the friction that can maybe, possibly, sometimes exists between Sales and Marketing (but you didn't hear that from me).

If you're keen on avoiding that friction, you'll want to check out the RevGrowth Virtual Summit event from our friends at Drift.

It's about Sales-Marketing alignment to the nth degree—by moving beyond account-based marketing to account-based engagement.

The event is on April 6, so it's the perfect warmup for the MarketingProfs B2B Forum, April 7-8.

Check it out!


* * *

In this issue:

1/ How to Create Successful B2B Relationships

2/ Sr. Marketers Are (Very) Optimistic About the US Economic Outlook

3/ Build Engaging Experiences and Customer Trust in the Era of Data Privacy Regulations sponsored

4/ 20 Content Stats Modern Marketers Should Know

5/ Email Marketing Success: Are You Using Email to Its Full Potential? sponsored

6/ Social Hour, Roundtables, and More Shenanigans at B2B Forum MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Create Successful B2B Relationships
MarketingProfs article
How to Create Successful B2B Relationships
B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be? »
What Marketers and Creatives Need to Know in 2021
"The creativity that was needed in the past is not the creativity that is needed today" (Matthew Rayback, creative director at Adobe). The 2021 Creative Management Report combines feedback from 400 marketers and creatives with best-practices from industry leaders. Download the full report. »
Senior Marketers Are (Very) Optimistic About the US Economic Outlook
Senior Marketers Are (Very) Optimistic About the US Economic Outlook
Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months. Check out findings from this study. »
Build Engaging Experiences and Customer Trust in the Era of Data Privacy Regulations
Compliance with privacy regulations doesn't have to get in the way of customer relationships. In fact, transparent user experiences can help you build trust. A privacy-first, customer-centric approach can boost ROI by driving opt-ins and first-party data collection. Learn how in this free webinar. »
20 Content Stats Modern Marketers Should Know
20 Content Stats Modern Marketers Should Know
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel. Check out the infographic. »
Email Marketing Success: Are You Using Email to Its Full Potential?
Email continues to shine as a top-performing marketing channel, but not all marketers are doing it well. New research from Validity and the DMA highlights the biggest factors impacting email marketing success. To access those insights and benchmark your email efforts, download the report. »
Social Hour, Roundtables, and More Shenanigans at B2B Forum
MarketingProfs B2B Forum
B2B Forum is just one week away! What makes a conference something more—what makes a lasting impression—are the moments. That's why we're doing all we can to build in opportunities for you to create moments with your fellow attendees and speakers.
Join us for shenanigans.
Profs Pick
It's a truism that marketing is a blend of science and creativity. But the industry now moves so quickly, that both the science and the creativity needed today are different from those of even the recent past. The 2021 Creative Management Report combines survey results—and industry benchmarks—with insights and actionable best-practices from industry leaders to focus on the management of creativity in 2021. Download the report to get actionable ideas for driving better content outcomes. You can also take a deep dive into key findings with the contributors themselves: Register for this two-part webinar.
Afoot in the Neighborhood
MarketingProfs community goings-on
Next week! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
MarketingProfs B2B Forum Online to Provide Marketers With the Skills They Need to Meet Today’s Marketing Demands PR Web
Leading European B2B IT Marketing Agency BNZSA Expands Operations Into North America Yahoo Finance
Linktree Raises $45M to Connect People Directly With the Creators and Brands They Love Business Wire
Catapult PR Offers Annual 'Springtime' Narrative Assessments for B2B Software Companies MarTech
Bizzabo Wins Gold in the Third Annual B2B Marketing Martech Awards Yahoo Finance
Big Data Analytics Firm Dataminr Raises $475M to Fund Platform Expansion Venture Beat
Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide MarTech
Upcoming Events
[Webinar] How to Build and Lead an Adaptable Marketing Team
45 minutes | sponsored by Robert Half
[Webinar] Top 3 Ways Customer-Preference Management Can Help B2B Marketers
60 minutes | sponsored by OneTrust
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
[Webinar] Overcoming Fragmented Data to Get a 360-Degree View of Your Customers
45 minutes | sponsored by Snowflake
[Webinar] How to Achieve Loyalty & Growth Through Customer Experience Excellence
45 minutes

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