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Tuesday, March 09, 2021

📋 Table of Contents

1/ What Is a Market, Really?

2/ Creating More-Inclusive Workplaces: Four Key Factors

3/ How to Accurately Measure Your Marketing, Media, and Lead-Gen Efforts MarketingProfs event

4/ 15 Stats You Should Know About Sales Tools

5/ Expert Advice by Ann Handley and Jay Baer: A Live Webinar sponsored

6/ Improve the Customer Experience in Less Than Three Hours Marketingprofs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Is a Market, Really?
MarketingProfs article
What Is a Market, Really?
Part of the problem that marketers face in positioning their product or service and confirming product/market fit is the term "market" itself: A market is not a tangible thing, it's a social construct. So what is it, really, and how do you gain a unique and defensible market position? »
Streamline and Improve Your SEO and Content Marketing Efforts
To achieve the best possible results, even the most knowledgeable and accomplished digital marketers need the right tools for content and SEO tasks—from site audits to keyword research, competitive analysis, topic generation, rank tracking, link-building, and reporting. Learn more. »
Creating More-Inclusive Workplaces: Four Key Factors
Creating More-Inclusive Workplaces: Four Key Factors
The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according to research. Check out findings from this study. »
MarketingProfs free event
How to Accurately Measure Your Marketing, Media, and Lead-Gen Efforts
Accurately measuring your marketing, media, and lead-gen efforts, and properly attributing success, is vital for marketers—especially now, when budgets are tight. Join three top experts to learn how you can get a handle on analytics and attribution. »
15 Stats You Should Know About Sales Tools
15 Stats You Should Know About Sales Tools
Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of sales teams currently use or are planning to use sales analytics to improve efficiency. Check out the infographic. »
Expert Advice by Ann Handley and Jay Baer: A Live Webinar
Expert Advice by Ann Handley and Jay Baer: A Live Webinar
Tune in to hear a live discussion on what expert marketing and content advice Ann and Jay provided to a digital marketing agency so that it could better meet its clients' marketing needs. Their recap will give you actionable takeaways for your own marketing strategy. Check it out! »
Improve the Customer Experience in Less Than Three Hours
MarketingProfs Master Class
What if in less than three hours you could understand your customers and their journey? Really understand it. You can! Join us today at 2 PM for the first of three Watch Parties for our Customer Journey Mapping Master Class. You'll learn a bunch, and you'll have a chance to ask whatever questions you might have.
Don't miss it!
Profs Pick
Content marketing and SEO are central to digital marketers' responsibilities. From on-page and tech SEO to tracking, competitive research, content generation, social media promotions, advertising, and more, we need the right tools to do our jobs effectively. Semrush's all-in-one digital marketing tool suite can empower you at every step. Featuring large and growing databases of domains, backlinks, and keywords, synchronized integrations that connect with Google tools as well as robust exporting and reporting features — there are tools for all SEO challenges, which is why 7 million people use them. Start today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Are you a PRO subscriber? If so, have you joined our MarketingProfs PRO group on Facebook? Pop in so you gain access to the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! Check it out.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
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Customer Experience Management Isn't Enough: Three Steps to Experience Improvement »
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News You Can Use
Updates from around the industry
EZ Texting Partners With Shutterstock for Millions of Free Images Business Wire
BNZSA Launches Intent Activation Solution to Identify, Track, and Activate Intent Data for B2B Sales and Marketing Professionals The Street
Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management Platform Business Wire
Clari Raises $150M in Series E Funding FINSMES
Data Axle Audience Segments Are Now Available in Tru Optik’s Data Marketplace EIN
Glassbox Now Supports More Than 1 Trillion Customer Journeys Annually; Celebrates Year of Growth, Momentum, & Rebranding EIN
ChurnZero Raises $25M in Series B Funding FINSMES
Upcoming Events
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
[Webinar] Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want
45 minutes | sponsored by UserTesting
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Alight Analytics
[Webinar] How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework
45 minutes | sponsored by Widen
[Webinar] Shaped by 2020: The Future of Experience Management
60 minutes | sponsored by Qualtrics
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

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