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MarketingProfs
Apr 10, 2017 Vol. 16, No. 69
In this issue
1. How-To: 5 Effective Neuromarketing Principles That Boost Marketing Efforts
2. #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week
3.  PRO  On-Demand Seminar: How Comedy Principles Can Make You a Better Speaker
4. Survey Says: Why Consumers Complain About Brands
5. Infographic: How to Multitask Like a Pro
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How-To
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Five Effective Neuromarketing Principles That Boost Marketing Efforts
By Laurynas Skupas
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. Read More
FOR  PRO  Members
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On-Demand Seminar: How Comedy Principles Can Make Anyone a Better Public Speaker
You're about to gain the tools you need to deliver more memorable, entertaining, and engaging presentations—every time. You’ll learn what makes something funny and how best to translate comedy principles into public speaking skills for a business or marketing audience. Read More
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Survey Says
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Why Consumers Complain About Brands
By Ayaz Nanji
Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra. Read More
Quick Take
#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week
By Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! Read More
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AT-A-GLANCE
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How to Multitask Like a Pro [Infographic]
By Laura Forer
Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker. Read More

event calendar

Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Apr 20
PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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