Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

by Christian Neri  |  
April 8, 2017
  |  1,425 views

This week: Google changes the TV landscape with the launch of YouTube TV; Snapchat makes itself a video search destination with a new public search function; LinkedIn introduces easy lead generation forms; Amazon enters the social media game with an influencer program; Facebook tests an alternative News Feed; Twitter fights to bring pay TV to its platform; Snapchat's new ad targeting capabilities; and much more.

Skim for shouldn't-miss social media news!

1. YouTube changes the TV landscape with YouTube TV

We first reported YouTube's intentions back in March, but now residents of five cities officially have access to YouTube TV.

The Alphabet Inc. company launched its 50-plus-channel, $35-per-month TV subscription service in New York, Los Angeles, San Francisco, Chicago, and Philadelphia, covering entertainment, news, and sports.


It's by no means the first attempt at Internet TV, but such a big global player's getting into the mix should help increase competition and, hopefully, provide more flexibility in choice and pricing for consumers.

2. LinkedIn launches lead generation forms


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!