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This week: Google changes the TV landscape with the launch of YouTube TV; Snapchat makes itself a video search destination with a new public search function; LinkedIn introduces easy lead generation forms; Amazon enters the social media game with an influencer program; Facebook tests an alternative News Feed; Twitter fights to bring pay TV to its platform; Snapchat's new ad targeting capabilities; and much more.

Skim for shouldn't-miss social media news!

1. YouTube changes the TV landscape with YouTube TV

We first reported YouTube's intentions back in March, but now residents of five cities officially have access to YouTube TV.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri