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#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

by Christian Neri  |  
April 8, 2017

This week: Google changes the TV landscape with the launch of YouTube TV; Snapchat makes itself a video search destination with a new public search function; LinkedIn introduces easy lead generation forms; Amazon enters the social media game with an influencer program; Facebook tests an alternative News Feed; Twitter fights to bring pay TV to its platform; Snapchat's new ad targeting capabilities; and much more.

Skim for shouldn't-miss social media news!

1. YouTube changes the TV landscape with YouTube TV

We first reported YouTube's intentions back in March, but now residents of five cities officially have access to YouTube TV.

The Alphabet Inc. company launched its 50-plus-channel, $35-per-month TV subscription service in New York, Los Angeles, San Francisco, Chicago, and Philadelphia, covering entertainment, news, and sports.

It's by no means the first attempt at Internet TV, but such a big global player's getting into the mix should help increase competition and, hopefully, provide more flexibility in choice and pricing for consumers.

2. LinkedIn launches lead generation forms

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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