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MarketingProfs
Apr 17, 2017 Vol. 16, No. 74
In this issue
1. How-To: How Small Marketing Teams Can Achieve Big Content Wins
2. #SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories
3.  PRO  New Live Seminar: Hello, It's Me... The Adele Guide to Doing Email
4. Survey Says: The Most In-Demand Marketing Skills in 2017
5. Infographic: Digital Trends 2017: Are Brands and Customers on the Same Page?
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Advertisement  Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.
 
How-To
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How Small Marketing Teams Can Achieve Big Content Wins
By Jacob Warwick
Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Hello, It's Me... The Adele Guide to Doing Email
In this NEW Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More
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Advertisement  Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.
 
Survey Says
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The Most In-Demand Marketing Skills in 2017
By Ayaz Nanji
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners. Read More
Quick Take
#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week
By Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! Read More
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AT-A-GLANCE
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Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]
By Laura Forer
Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page? Read More

event calendar

Apr 20
Teach Me How—Hello, It's Me... The Adele Guide to Doing Email PRO
Apr 25
FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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