In this week's 'Skim: Instagram Stories officially surpassed Snapchat's users base... in just nine months; Facebook introduced a free version of its professional-focused collaboration tool, Workplace; Twitter launched a data-light version of its platform to court a new slew of users; and LinkedIn unveiled changes to its revamped desktop design.
Also: what digital marketing tactics small business are investing in, free social media tools your brand might be missing out on, and much more...
Skim to catch up over Easter break!
1. Instagram Stories is now bigger than Snapchat
Facebook seems to be the only social media company that can get ahead without a first-mover advantage, instead waiting to see what works well elsewhere, then building it into its own platforms and watching the enemy lose. Case in point: Instagram Stories now claims 200 million daily active users, more than that of Snapchat's 161 million that company announced during its IPO.
And, with a constant flow of new features that emulate exactly what Snapchat already does (I mean, let's be honest, do we think Facebook has any shame?), that daily active user count only seems set to grow even more. Snapchat's growth sank 82% when Instagram Stories launched back in August 2016, and we're wondering if the slide will stop.
2. Facebook offers free version of Workplace, its social network for professionals