In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners.

The report was based on data from a survey conducted in November and December 2016 among 314 marketing professionals who work in a wide range of industries.

Some 56% of respondents whose companies are looking to hire in 2017 plan to look for staff with digital marketing expertise; 35% plan to look for creative services expertise; and 27% plan to look for marketing operations expertise.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji