The report was based on data from a survey conducted in November and December 2016 among 314 marketing professionals who work in a wide range of industries.
Some 56% of respondents whose companies are looking to hire in 2017 plan to look for staff with digital marketing expertise; 35% plan to look for creative services expertise; and 27% plan to look for marketing operations expertise.
Some 24% of digital marketers surveyed say they at least occasionally search for new job opportunities; 27% of creative services professionals surveyed say they at least occasionally search for new job opportunities.
The most in-demand digital marketing areas of expertise with employers are digital advertising, content creation/curation, content strategy, social media, email, and SEO.
The most in-demand creative services areas of expertise with employers are graphic design, Web design, and visual design.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji