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MarketingProfs
Apr 18, 2017 Vol. 16, No. 75
In this issue
1. How-To: Don't Make a Titanic Mistake: Bigger Isn't Always Better in Experiential Marketing
2. Quick Take: How to Elevate Your Marketing Career From OK to Awesome
3.  PRO  Take 10: Get a Seat at the CEO's Table
4. Survey Says: How Brands Are Using Influencer Content
5. Infographic: 40 Video Stats You Should Know If You Work in E-Commerce
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Advertisement  Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.
 
How-To
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Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing
By Steve Randazzo
When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Get a Seat at the CEO's Table
In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More
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Advertisement  Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.
 
Survey Says
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How Brands Are Using Influencer Content
By Ayaz Nanji
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia. Read More
Quick Take
How to Elevate Your Marketing Career From OK to Awesome
By Salma El-Shurafa
In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward. Read More
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AT-A-GLANCE
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40 Video Stats You Should Know If You Work in E-Commerce [Infographic]
By Laura Forer
After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video. Read More

event calendar

Apr 20
Teach Me How—Hello, It's Me... The Adele Guide to Doing Email PRO
Apr 25
FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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