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How to Elevate Your Marketing Career From OK to Awesome

by Salma El-Shurafa  |  
April 18, 2017
  |  2,247 views

In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward.

Speed holds serious weight in marketing. MarketingProfs' Ann Handley, who champions the art of slow marketing to get faster results, describes the industry vividly: "fast-paced, always-on, agile, want-it-yesterday, mile-a-minute."

So, when your career isn't moving according to the pace of how you work, it can get pretty frustrating.

If you're hustling in the fast lane yet feel stuck in a (career) traffic jam, you're not alone. Marketing Week's 2016 career and salary survey reveals this:

  • Marketers are ambitious.
  • They're up for challenging work.
  • And they are often overworked and underpaid.

The study also finds that 68% of marketers consider career progression as "very important," but 42% see insufficient opportunities for advancing their career.


So, overall, it's not great, but not too bad either. Just holding it steady. But you're feeling antsy because you know that you're not maximizing your full potential. And you do know that that steady does not necessarily mean safe, right? Naturally, you want to do something about it.

In this situation, the most common advice you'll probably get is "Go for it!" Because, you know, if you're stuck, then the next option is to move, push, drive forward, get up and go.

But here's where I share my seemingly counter-intuitive, even crazy, but real-life-proven tip: Don't go rushing ahead. And don't stay just where you are, either. If you're feeling stuck, the best move is to take a step back.


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Salma El-Shurafa is the founder and an executive coach at The Pathway Project (TPP), which provides tailored executive leadership and career development coaching to professionals in the global UAE market.

LinkedIn: Salma El-Shurafa

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