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MarketingProfs
Apr 25, 2017 Vol. 16, No. 80
In this issue
1. How-To: Five Ways to Make the Most of Video for Marketing
2. Quick Take: 3 Ways CPG Companies Can Use Social Insights to Make Better Decisions
3.  PRO  Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
4. Survey Says: The Top Hurdles to Proving Digital Marketing ROI
5. Infographic: Supercharge Your Display Ad ROI With Call Attribution
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How-To
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Five Ways to Make the Most of Video for Marketing
By Jim Rudden
From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting into video marketing, these tips will help you catch up quickly. Read More
FOR  PRO  Members
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Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More
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Survey Says
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The Top Hurdles to Proving Digital Marketing ROI
By Ayaz Nanji
Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. Read More
Quick Take
Three Ways CPG Companies Can Use Social Insights to Make Better Business Decisions
By Alex Jones
To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans. Read More
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AT-A-GLANCE
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Supercharge Your Display Ad ROI With Call Attribution [Infographic]
By Laura Forer
Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier. Read More

event calendar

Apr 25
FREE Seminar—Project Manage Like a Pro: 3 Expert Tips to Streamline Reviews and Approvals
May 10
FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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