The report was based on data from a survey conducted in January 2017 of 217 marketing leaders in 19 industries.
Some 71% of respondents say attributing social and content to revenue is a top challenge in proving ROI.
Aligning KPIs with overall business goals ranks as the next biggest challenge (49% cite it as an issue), followed by attributing leads to revenue (47%), collecting the right data (45%), and determining the right KPIs to measure (42%).
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