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MarketingProfs
Apr 6, 2017 Vol. 16, No. 67
In this issue
1. How-To: Digital Asset Management: Business Value, Business Case, and Best Solutions
2. Quick Take: Good Money After Bad? Your Channel Partners and Your Co-Op Dollars
3.  PRO  Today's Live Seminar: How to Create a Content Strategy for Mobile
4. Survey Says: Eye-Tracking Study: How Consumers View Google Search Results for Hotels
5. Infographic: Traditional vs. Programmatic Media Buying
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How-To
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Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution
By Jenny Ridge
Exactly what the article title says... Read More
FOR  PRO  Members
Today's PRO Item
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Today's Live Seminar: How to Create a Content Strategy for Mobile
You'll learn to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform! Read More
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Advertisement  We all find it hard to break our routines and try something new. Join us for this free Virtual Conference to break your routine and actually start making marketing videos. Check out the agenda.
 
Survey Says
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Eye-Tracking Study: How Consumers View Google Search Results for Hotels
By Ayaz Nanji
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. Read More
Quick Take
Good Money After Bad? Your Channel Partners and Your Co-Op Dollars
By Sean Wisdom
The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners. Read More
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AT-A-GLANCE
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Traditional vs. Programmatic Media Buying [Infographic]
By Laura Forer
Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying. Read More

event calendar

Apr 6
PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Apr 20
PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $600 when you register by March 31!

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